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As Qixi Festival approaches again, the most romantic traditional festival in China, the 23rd Hongdou Qixi Festival event, launched on August 1, has been filled with highlights, attracting the attention of a large audience. On the evening of August 19, the 23rd Hongdou Qixi Festival and 0-Feel Comfort Shirt Festival, titled " Hongdou Comfort Night," was staged at the Hongdou Wanhuacheng on Zhongshan Road, Wuxi. Numerous viewers watched the event live on major platforms such as Tencent, ZAKER, Purple Cow News, and Wuxi Bobao, enjoying the romantic sweetness of Qixi and spending the festival in a comfortable way.

Hongdou Qixi Festival, a festival initiated by Hongdou Group, has passed twenty-three years. From being relatively unknown twenty years ago to becoming a "must-celebrate" festival for everyone now, the heat of the "romantic economy" formed by this festival has been rising year after year. This is attributed to Hongdou’s consistent efforts over the past twenty-three years to enrich the content of the festival and create a comfortable Qixi series feast with a sense of ceremony.

"Wear Hongdou on Qixi, and love becomes more comfortable." On July 22, this year's Hongdou Qixi Festival officially began with the Red Pink Season. Currently, various brand activities under the Hongdou Group are in full swing. The comfortable products from Hongdou, filled with beautiful meanings, have become the preferred choice for Qixi users to give gifts and express their feelings.